Ms. Naina Lal Kidwai, Chair-India Sanitation Coalition, joined the 12-hour #SwasthyaMantra telethon where she said that Swachh Bharat Mission is not just about going to the toilet or building a toilet. She further said the mission is about hygiene and about washing hands and clean habits. Ms. Kidwai also lauded the Banega Swasth India campaign for pushing the WASH communication.