DCM Shriram Swachhata Saathi

Swachh Bharat Mission (SBM) was launched by the Indian Government with objective to improve the health and quality of life for people by eliminating open defecation by October 2019, the 150th birth centenary year of Mahatma Gandhi. This was an ambitious target considering the deeply embedded attitudes towards sanitation in the social framework of our country. Facilitating this shift is quite a challenge. Convincing people to build, use, maintain and treat a toilet, wash hands with soap or ash and maintain hygienic conditions around drinking water are three important components of the sanitation journey. It reiterates awareness about clean habits and capacity building of communities and institutionsto adoptsustainable sanitation practices.

DCM Shriram has a long-standing commitment towards social responsibilities of communities in surrounding areas of operation focusing on Education, Rural Development, Vocational & Livelihood programs, Healthcare & Sportspromotion. We are delighted to partner with India Sanitation Coalition (ISC) in this innovative program called “DCM Shriram Swachhata Saathi” wherein we are looking at spreading awareness about the connection between cleanliness and disease eradication in villages around DCM Shriram. The idea is to empower factory employees to become messengers of cleanliness reaching out to villages with messages of clean habits or “Swachh Aadat”.

The ISC, with its vision to enable and support an ecosystem for sustainable sanitation, has specially-crafted this programme that creatively bundles together various facets of communication to create a strong employee volunteering program that is simple to implement and scale, yet proven to be powerful and impactful. At DCM Shriram, we see this as our small contribution towardsthe dream of a truly Swachh India.