A wards for organisations, besides celebrating their achievements, validate their leadership in the market and prove that they are ahead of the curve. They endorse the start-ups' and NGOs' efforts and help them on their journey to scale up and raise finances. The India Sanitation Coalition (ISC)-FICCI Awards are evidence of the undeniable success of these awards in achieving these outcomes through their multiple past editions.
FICCI has instituted many awards across multiple sectors. The ISC-FICCI Sanitation Awards are the key awards in the sanitation sector and have over a five-year period established their leadership at a national level.