ADVOCACY, BRANDING, AND COMMUNICATION
CHAIRS
AND CO-CHAIRS
Chairs and Co-Chairs ensure the smooth and effective operation of the Task Forces and successful delivery of expected outcomes
MADHU KRISHNA
Chair, Task Force on Advocacy, Branding & Communication, ISC and Senior Program Officer, Bill & Melinda Gates Foundation
ARVIND WABLE
Co-Chair, Task Force on Advocacy, Branding & Communication, ISC
RAJKUMAR JHA
Co-Chair, Task Force on Advocacy, Branding & Communication, ISC and National Creative Director, Ogilvy Action
TASK FORCE -1 in Action
Media Consultation Workshops
Build, Use, Maintain, Treat (BUMT) Guidebook
ISC Blog
ISC Op-Ed Series
Surveys and Research Studies
ISC E-Newsletter
Social Media campaigns and engagement

The Task Force on Advocacy, Branding & Communication (ABC) strongly believes that advocacy on sustainable sanitation needs to be targeted towards all stakeholders to create the ethos, the demand, the marketplace, the policy interventions and effective delivery.

Through its various initiatives, the ABC Task Force aims to promote the following Core Messages:

  1. Institutionalizing sanitation in public spaces (focus: gas stations & market places)

  2. The need to address the whole value chain to achieve sustainable sanitation which includes: Build, Use, Maintain, Treat (BUMT)

  3. Engage men for behaviour change AND improve access and control for women

Some of the initiatives include the creation of communication campaigns and research studies around the Core Messages, a series of Media Consultation Workshops to strengthen and increase informed and evidence-based reporting on key sanitation issues, and the promotion of multi-stakeholder sector voices through an Op-Ed series and the ISC blog, amongst others. 

 

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