The Task Force on Advocacy, Branding & Communication (ABC) strongly believes that advocacy on sustainable sanitation needs to be targeted towards all stakeholders to create the ethos, the demand, the marketplace, the policy interventions and effective delivery.
Through its various initiatives, the ABC Task Force aims to promote the following Core Messages:
Institutionalizing sanitation in public spaces (focus: gas stations & market places)
The need to address the whole value chain to achieve sustainable sanitation which includes: Build, Use, Maintain, Treat (BUMT)
Engage men for behaviour change AND improve access and control for women
Some of the initiatives include the creation of communication campaigns and research studies around the Core Messages, a series of Media Consultation Workshops to strengthen and increase informed and evidence-based reporting on key sanitation issues, and the promotion of multi-stakeholder sector voices through an Op-Ed series and the ISC blog, amongst others.