India Sanitation Coalition since its inception has worked towards enabling and supporting safe and sustainable sanitation by bringing multiple organizations on a common platform through a range of catalytic actions like advocacy and behaviour change. With the outbreak of the COVID 19 pandemic, it is now established that safely managed water, sanitation, and hygiene (WASH) practices are an essential part of preventing and protecting human health. One of the most effective strategies for increasing pandemic preparedness, is through behaviour change.

For any behaviour to occur, people need all three of the below:

Capability: learning how to enact the behaviours and practise them so that you perform them effectively.

Opportunity: Planning ahead so that you have everything you need when the time comes to enact the behaviour, giving yourself the opportunity to enact it.

Motivation: Make the required behaviours more attractive or less aversive. Build them into habits and routines so that they occur without having to think about them. Minimise social awkwardness by giving explanations as to what you are doing. Take advantage of social contacts to get feedback on the behaviours to help build habits.

The outbreak of Covid 19 presents a unique set of circumstances and challenges, and people's recommended behaviour to fight the disease will vary according to changes in capability and/or opportunity and/or motivation that are required for them to be widely enacted. Understanding these influences is key to developing effective strategies to enable change. Based of these parameters we at ISC felt the need to build awareness among people to combat the COVID 19 pandemic engulfing the nation at present through a series of communication tools and material that can help influence behaviour and bring about a positive change.